Real estate photography develops reliable, beautiful and consistent photos that battle for homebuyer’s attention. Fetching economic stability this profession involves not just taking photos but also house-prep, photo-editing, and admin work. This time-consuming task of photographing homes requires end-to-end assistance from real estate agents.
Budding and professional photographers should acknowledge themselves about pricing, as each real estate photography project involves preparation, travel, capital, and time in setting, capturing and editing of these photos. Similar to any artistic business real estate photography pricing too, varies with factors such as location, experience, etc. As per the studies conducted by Center for Realtor Development (CRD), homes with quality photography sell 32 percent faster.
Photography has shaped itself pivotal for real estate sales nowadays with higher competition in the market and demand for real estate properties.
Here are some guidelines to follow if you are embarking the task of real estate & architecture photography:
1. Pre-visits for Property Examination
Photographers should remember to pay attention to every detailing before their respective real estate photo session. These pre-visits will also enable you to verify whether the real estate property is ready for shooting and suggest measures to correct imperfections. To ensure this, photographers should visit sites beforehand and try experimental shots. An attentive examination of these photos can assist you to identify appropriate features to be considered while choosing approaches for professional real estate photography.
2. Accurate & Reasonable Rate Quoting
Real estate photography services can be charged as per the size of the property and type of approaches used. Photo sessions at sunset or scarce lighting demand a high-quality photography approach. Photographers should comprehensively evaluate all details before providing your client with a final quotation pricing. The photography pricing of high-end listings is comparably higher. For accurately quoting the price of real estate property, factors such as types of equipment used, hourly wage and your efforts will be considered.
3. De-cluttering of Real Estate Elements
Customizing or staging a real estate property before photographing session will eliminate the chances of clumsy and uninteresting photos. Making sure countertops, coffee tables, desks, decorative items, etc are perfectly staged makes your real estate photos to maximize appeals over your real estate properties.
4. Use of the Room’s Best Features:
Highlight key features both inside and outside the property to bring out its liveliness and attract potential buyers.
5. Choosing Better Lighting and Weather:
While natural lighting can be unpredictable, consistency is key. Artificial lighting can be used, but caution is advised during post-processing to achieve optimal results.
6. Shoot Straight for Less Distortion:
Keep the camera straight to avoid distortion, ensuring natural and balanced real estate images.
7. Use of Wide-angle Lenses
Choosing a versatile wide-angle zoom lens is appropriate for taking both exterior and interior property photos. Wide-angle lenses will enhance the spaciousness and detailing even the tiniest of places. Super-wide real estate images are obtained if lenses in the range 10-24mm. A zoom lens has wide ranges that enable you for learning best focal lengths. Avoid usage of fish lenses as event of fish-eye distortion is very common. Choosing appropriate camera setups while shooting indoor as well as outdoor photos will influence the quality over the results.
Top camera models apt for real estate business involve:
- Canon EF 16-35mm f/4L IS USM
- Nikon Nikkor 16-35mm f/4
- Tokina AT-X 17-35mm f/4 ProFX
8. Use of Flash Units:
Utilize flash units to imitate natural lighting, especially in dark areas, considering the direction and brightness to achieve the desired effect.
9. Adoption of Drones:
Create captivating visuals through drone photography for virtual tours, showcasing larger properties and creating a unique selling point.
10. Choose the Correct Platform to Market Your Images:
Develop efficient social media strategies and utilize invoicing systems to attract freelance clients.
11. Effective Promotion of Real Estate Photos:
Build appealing online portfolios and websites to showcase your work, facilitating immediate client engagement.
12. Correct Distortion Using Lens Correction and Transform:
Apply lens correction methods to rectify verticals and enhance the overall polish of your photos.
13. Move Up to Basic Adjustments:
Implement basic adjustments, such as lowering highlights, brightening shadows, and raising clarity in Lightroom editing, to transform every shot.
14. Correcting Light Temperatures:
Adjust light temperatures to eliminate unwanted tones and achieve a polished and professional look.
In conclusion, mastering real estate photography requires attention to detail, technical expertise, and a commitment to staying ahead in a fast-paced digital world. By leveraging high-end technology and following these tips, photographers—both amateurs and experts—can enhance their working styles and deliver high-quality, competitive photos. OURS GLOBAL’s real estate photo editing services, staffed with creative professionals, are well-equipped to meet the diverse needs of clients in this dynamic industry.