Invite property hunters to real estate properties without leaving your office. Property managers can enhance their property listings with this secret weapon. With virtual home tours, Real Estate buyers can help property buyers to develop quicker, lasting emotional connection to properties as they are given space for experiencing through realistic measures as if they were there. This latest real estate marketing technology empowers property sellers to acquire more clients. The respective article aims at acknowledging photographers how to craft 360-degree real estate photos much effectively.
With the emergence of smartphones and tablets, this technique has shaped itself into a dominant tool for communication to prospective buyers without any language barriers. With newer, engaging, and interactive ways property sellers and managers can engage through interactive approaches for comprehensively showcasing properties and set the businesses apart from them. Supporting real estate listings with a competitive edge virtual real tours support them in effectively showcasing properties making clients engaged with the clients with pre-selling efforts. As per the studies conducted by Realtor.com, real listings with virtual tours fetch 87% more views than properties that don’t have. Virtual tours also cut down by 40% of viewings that were wasted, demonstrating the role to play in maximizing the chance of viewings ending in a sale.
Virtual real estate tours are hosted privately online and can be viewed from any browser irrespective of the software. Real estate agents and property managers can showcase their virtual tours through mediums ranging from websites, custom landing pages, newsletters to direct marketing links. OURS GLOBAL’s Panorama Stitching Services simulates the existing location by skillful composing of a series of 360-degree panorama photographs with creative arranging that allows viewers to explore property environments realistically.
The shooting time can vary drastically as for average size house or apartment it takes 3 – 8 hours for the complete photoshoot. Each house is different and it takes one to two and a half hours for capturing all the panoramic photospheres for developing a walkthrough virtual tour. Photographers should conduct their photoshoots only after the house is staged perfectly or emptied.
No two properties are the same and come with varying sizes and layouts. Customer requirements vary greatly, thus photographers should give time to discuss how they want to showcase their properties in their custom virtual reality tours.
Photographers who are embarking on their projects to develop 360 virtual tours for their properties should follow the following steps for the best results. These steps will photographers be equipped with all the knowledge and skills for creating engaging virtual tours for their real estate property listings.
Following are Six steps for Crafting Real Estate Virtual Property Tours:
1. Staging Apartment Properly
Attractive and authentic virtual tours require actual footage of the property and not a digital recreation. Welcoming viewers to explore spaces, photographers must make sure it is finished and ready for shooting. Photographers must keep some facts in mind while preparing photos for real estate listings. Photographers should capture only well-staged houses as empty homes are blank and give unpleasant illusions to the viewer’s eyes. These also create unpleasant optical illusions. Encourage viewers to imagine how they can inhabit the spaces by placing familiar objects and forms while staging the property. Photographers should also give focus on the lighting as dimmer lighting creates the illusion of small spaces that are less inviting. Thus Photographers should always commit to real estate properties that are staged and have consistent bright lighting.
2. Equip All the Necessary Ones Needed to Record the Tour
Photographers should equip themselves with corresponding pieces of equipment for recording. While creating tours with smartphones or cameras, they should use a tripod with a rotating head for maintaining maximum professionalism. Photographers while shooting 360-degree real estate tours should have a 360-degree HDSLR camera, panoramic head tripods, and boom mics.
3. Choosing an Appropriate Location for Shots
Giving significant concern over positioning will deliver desired 360-degree photos. This easy way is using the initial position as a frame for directing and capturing attention. Whatever the strategy photographers use for capturing or directing the viewers, they must shoot in an interesting location encouraging viewers to look around in all directions. With ultra-wide-angle views, a 360-degree camera would typically use two fish-eye lenses and software for auto-stitching two images together. Photographers should ensure that subjects of interest are both in the foreground and not far away. Drop every attempt for capturing a wide range of depths and choose a location along with the subjects in the foreground. Blending in more buildings and people can work perfectly for the ‘little planet’ mode used so often with 360-degree photography.
4. Position of Camera
While shooting 360-degree photos, photographers must focus on anything in particular by placing the camera right that doesn’t need further adjustment. While using a DSLR with a fisheye lens and a tripod, the tripods must be firmed on level ground for eliminating any tilting. 360-degree cameras can either set directly on the ground or fit a tripod. With their multiple fisheye lenses and photographers can get away with more casual placement.
5. Developing a Unique Point of View
Photographers should develop a view that is unique for including vantage points in photos. Closer subjects are easier to frame well and support photographers for a stunning view. Fitting 360-degree cameras at head level encourages viewers to experience and explore. For realistic experience, leave the shadows in the frame as it helps well with the composition. This encourages viewers to explore as if they were standing there themselves. Photographers must not forget to inspect their surroundings as the camera picks everything in all directions. Photographers should spend ample time with the healing brush and clone tool for fixing accidental shadows or backpacks.
6. Easy Viewing for Viewers
Developing 360-degree content is best when lingering on the subject and letting viewers explore the scene by themselves. Jumpy images or poor stitching with moving subjects do not deliver the best results. Photographers should wait for the perfect moment and keep the subjects in the foreground. Finer details on the background are not relevant for the viewer and should be edited out easily.
Following all the guidelines, photographers for perfecting the shoots for a 360°virtual reality tour. The editing operations do all the work and thus leave the work for the experts. OURS GLOBAL’s 360-degree panorama stitching services assists photographers with far more great adjustments that give the photographs a bit more of a pop. Contact us for any assistance with your 360 photo retouching service requirements.